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All about me.

Hi, I'm Merlin, a frontend-leaning fullstack product engineer. I have 16 years experience, in startups, scale-ups and as an entrepreneur. I've developed a T-shaped skill set with a deep understanding of the frontend stack and a broad understanding of product design and UX, backend engineering, devops and infrastructure, business operations, security and compliance. I'm passionate about building user centric digital products that are delightful to use and deliver measurable business impact.

Highlights

Samaya AI Frontend Lead
Aug 2023 — Sept 2025

Working with one of the authors of the original RAG paper, we set out to commercialise the research into a product for financial domain experts. As one of the first 10 hires, and the first product-focused engineer, I helped an exceptionally strong AI team (ex-Meta, Google, AWS) move towards product-market fit. Along the way, I contributed to landing the first customers (including Morgan Stanley and leading hedge funds), growing revenue from $0 to 8 figures, and securing a $43M Series A led by NEA.

Mo Co-founder & Engineering Lead
Dec 2014 — Nov 2021

I co-founded and led engineering, building a 12 strong engineering team and a product used by 100,000 users from scratch. With a small team we created a product that would often win over industry incumbents (Yammer, Reward Gateway, Perkbox etc) in sales processes. Investor due diligence found our engineering team to be "excellent" and "an enabler for the business".

See full CV or read my blog